Come to the event that gives you the edge in building a successful coaching business

From:	Donna Steinhorn, CV’s Chief Knowledge Officer and Executive VP and
	Maria E. Andreu, VP of Marketing and Communications

We want to see you in Northern NJ/NYC area on July 30th and 31st for 2 days that will dramatically change how you market your business – and seriously rev up the results you get.

Dear Coach:

If you’re like a lot of the coaches we know, the moment you found coaching as a profession, you knew you were home. It’s what you’d been doing much of your life anyway, helping others find the way to their greatness and inspiration.

So if that’s the case, why are you experiencing such frustration in getting clients?

You believe in coaching, but doubts have started to creep in. Maybe this isn’t the way to make your fortune after all. Maybe only a select few can really make it in this business. Maybe it IS a pyramid scheme, coaches coaching coaches and nothing more. Or maybe you’re disillusioned that being a coach is all about making that your platform to sell products to other people and there’s no room for a dedicated coach like you who is works hard at improving your skills and providing more substance and less sizzle.

Well, not only is that not true, but we at CoachVille have heard your questions and requests and have put together the 2-day event that will give you all the tools you need to have the successful coaching business you deserve.

Coaching is a fluid and evolving profession, changing on a dime. In this climate, it’s either keep up or be left behind. That’s why we’ve developed the Powered-Up Practice, a blockbuster event with the up-to-the-minute information you need, powered by the Coaching TrendWatch Project, a think tank to do the research for you and get YOU the up-to-the-minute information you need to be successful and profitable.

We are pleased to invite you to the first-ever Coaching TrendWatch 2005 event – two days filled with so much information and so many transformative experiences that your coaching and your business will never be the same.

You’ll be given the key strategies and tactics we at CV have used to build a platform of over 60,000 members and that we individually have used to create successful products and coaching programs and so much more!

Why is this the #1 Coaching Event this year –
the one you just can’t afford to miss?

It gives you key strategies for marketing your business AND up-to-the minute information about what’s selling in coaching RIGHT NOW – not 2 years ago

The details – so just what do I learn in these 2 days?

The best way to build a profitable coaching business is to sell what people want to buy. Sound simple? It is. But how do you find out what it is that people want to buy? In this 2-day event we’ll give you information not about 1 or 2 but about 10 solid emerging markets in the coaching profession – most of these you haven’t even thought of before.

But that’s not enough. To paraphrase an old saying, “Where the needs of the world and your talents meet, therein lies your calling.” It’s not enough to hear about the emerging trends, you need to figure out how who you are and what you do fits into that. No cookie-cutter coaching businesses emerge from this event – we will walk you through the process that will have you come up with your solid, signature message that will get you noticed time and again.

You benefit from our collective years of experience AND our unique vantage point in the leadership of CoachVille, the world’s hub for coaching growth and innovation. If it’s happening in coaching, it’s happening at CoachVille and YOU get insider information about what is changing in the world of coaching – even before it happens. This will give you a dramatic edge over everyone else trying to sell coaching services “blind.”

So why are we the ones to teach this to you?

We have trained hundreds of coaches in marketing and sales techniques

We have access to the leaders in the coaching field

Donna Steinhorn is Chief Knowledge Officer and Executive Vice President for CoachVille, as well as Founder of Coaching to Success, and a renowned speaker and writer. She has coached Coaches, Published Authors, Executives and Entrepreneurs, and has over 30 years of corporate and business experience. With two full-time executive roles, she’s learned how crucial it is to embrace change and create inspiring, sustainable environments for success. Her humor coupled with her love of innovation and practical approach to life and business has earned her the "title" of Bottom Line Visionary. Director of the SOC, the Schools of CoachVille, the premier coach training program Founder of EWIT (Entrepreneurial Women Interested In Innovative Tomorrows), an organization for high-achieving women. Training Director Co-Founder of Brazen Babes, a program for high-achieving women who want to be authentic and brave in their businesses and lives Co-Founder of the Coaching Greenhouse, a place for coaches to come and grow. An experienced life, executive and mentor coach, Donna knows what works with clients and what doesn't -AND knows how to get the clients interested in your services Editor/Producer of three trade publications to the Fashion and Home Furnishings Industry, experience which helps inform her cutting-edge understanding of how people buy. Donna is an engaging speaker whose no-nonsense style and profound front-of-the-room coaching skills make her a favorite among coaches and other audiences.

Maria E. Andreu is VP of Marketing and Communications for CoachVille, president and founder of Andreu Marketing Solutions and an internationally acclaimed writer and business development and marketing expert. Here’s just some of the experience she brings to bear on the Coaching TrendWatch Project: Created Fire Up Your Biz, an audio program that gives you 8 key strategies for business success Author of Websites That Work, a popular e-book with the key strategies you need to create a website that gets you profits and results Co-creator of Brazen Babes Started a highly successful business at the age of 25 – and has been working for herself ever since Community Coach for the Self Employment System, a transformative approach to sales, marketing and operations, and as such created dozens of hours of audio and extensive learning guides Creator of the Marketing Plan Class and Internet Marketing for Coaches, 2 acclaimed CoachVille Get It Done programs Editor-In-Chief of Today’s Coach and CoachVille Member News, the largest circulation coaching e-zines Maria is also a popular nationally known speaker and seminar leader with a style often described as highly knowledgeable, fun and funny, as well as “chock full of information.”

So What Makes the Powered-Up Practice So Robust?

An event like no other ever produced for the coaching market, the Powered-Up Practice is not the same, tired, re-hashed information you’ve seen time and time again. It is brand-new and it’s based on what’s going on right now in the marketplace.

The experience will be unique. Here’s how:

We know you learn your distinct way, so we give you lots of opportunities to integrate, experience and discuss the material in an intellectually-stimulating setting. The coaches attracted to Powered-Up Practice are bright, quick-thinking, innovative and dedicated to making a difference through coaching. You will be inspired into your greatness just by being in the same room with them!

Plus, the learning will be hands-on. Thinking you’ll get 2 days of lecture? Not a chance. In role-plays, lively question-and-answer debates, think tanks and intimate group settings, you’ll make the material your own, plus forge relationships that will prove beneficial in business and in life.

You’ll emerge from the 2 days with an action plan, not just some notes you’ll put on a shelf to collect dust.

Here’s an overview of the curriculum:

Day 1

Lesson 1

• What is really selling in coaching today?
• What are the top 5 mistakes that coaches are making in selling their services and what can you do to avoid them?

Lesson 2

• The Coaching TrendWatch Report
• The 10 emerging markets in coaching

Lesson 3

• The most effective methods of “packaging” coaching services
• 7 simple rules for creating coaching services the marketplace will be hungry to buy

Lesson 4

• The keys to leveraging and repurposing what you already know

Lesson 5

• Creating idea viruses and developing your edge

Lesson 6

• Coaching TrendWatch Integration Session – what the trends mean for you

Day 2

Lesson 7

• The Coaching TrendWatch Report in action – how you use the Coaching TrendWatch to rev up your business

Lesson 8

• The Niche Incubator – a think tank experience that gives you new insight into how to package what you do – or start doing something new

Lesson 9

• Marketing techniques that are sustainable and right for you

Lesson 10

• Making it happen – why coaches fail and what you can do to prevent it
• Powered-Up Practice takes on productivity – what are the best and latest methods for getting things done?

Lesson 11

• The action plan module – hitting the ground running

Lesson 12

• Seeing it through – what the future holds for your Powered-Up Practice

As a participant of the Powered-Up Practice event, you get all the tools you need to dramatically increase your coaching and passive revenue. Here’s just some of what you receive:

	Voluminous notes that encapsulate the learning of the The Powered-Up Practice, including the Coaching TrendWatch report – a handy reference guide
	Interaction in lively discussions on all the topics listed above, plus a chance to ask all your questions
	Private access to the participant-only website for the Powered-Up Practice, a brand-new, information-packed site where you can gather additional information, network, research and much more, on a technology platform so robust and interactive it’s used by MIT’s Sloan Business School
	Access to all the PowerPoint presentations and “cheat sheets” used by the leaders
	Selected audio of the presentation so you can revisit key parts of the event
	Bonus audio recordings of R&D calls, intro calls and more insightful and information-rich teleconferences
	Follow-up assignments to keep you motivated and on track in applying all you learn

And that’s not it either – there’s more

If you sign up before May 15th, you will be automatically enrolled in a 30-day Coaching TrendWatch Action Group with Donna and Maria. This alone is a $500 value. Are we crazy? No! We are committed to you having results. We have seen way too many coaches attend a blockbuster event, only to have the learning fall by the wayside when life gets in the way. We want to give you the support you need to continue the great work you will do during the event.

We know that after you learn about the trends and how they apply to your coaching you’ll be very, very excited and full of ideas on how to position yourself in the marketplace. But you’ll need resources and support.

That’s why we give you access to the Powered-Up Practice Database– a valuable resource with all the information you need to make your new ideas into a reality. Need a fabulous graphic designer, information on the best e-zine options, insight into just how you get that great search engine ranking? No need to hunt it down all over the internet from questionable sources – it’s all right here for you in the Powered-Up Practice Database. This information alone is worth the price of admission and will save you hundreds of dollars chasing after dead-ends or wasting your money on providers that don’t get you what you need.

And here’s how to get a $50 coupon if you register before June 15, 2005:

When you click here and sign up for Powered-Up Practice, the system will automatically recognize you as a pre-6-15-05 registrant and apply the $50 coupon. There is nothing more you need to do! After you click on the link, you will be taken to a screen where you will input your credit card and registrant information – you’ll be signed up within minutes. And, as always, if you have any questions or difficulties our super Member Services staff will get your questions answered ASAP – simply write to cvhelp@CoachVille.com for help with your registration.

Hotel rates are unbelievable for attendees only – it’s worth the trip into the NYC area

Powered-Up Practice will only be offered in select cities in the US, and is currently only scheduled in the NYC area. For a value this unbelievable, consider flying or driving in. Plus, once you register, we’ll give you access to a forum where you can find a roommate, affordable airfare tips, fun things to do while you’re in the NYC area and much more.

How can this whole event and ALL
these bonuses only cost $249?
(And it’s actually $199 before June 15th!)

How can we afford to give all this for your very LOW price of admission of $249? (and if you register before June 15th, 2005 it’s actually $199) Why? (Just what are we thinking anyway?). We want to bring the valuable information of Powered-Up Practice to as many coaches as possible, so we want to make it very, very easy for you to say, “Yes, I need to be at this event.”

The valuable information and resources you get as a participant of Powered-Up Practice could easily retail for thousands of dollars. And our private coaching time sells for $300 an hour and upwards. So why are we giving you so much value for such a low price?

Here’s why:

We have committed our professional lives to the advancement of coaching –it’s what we do at CoachVille and what we have done and do every day as individuals. We sincerely believe that coaching can revolutionize the world – but it will only happen if coaches like you are out there making a great living and “walking the talk” of success, fulfillment and attraction. Powered-Up Practice can help you do that.

CoachVille has a unique affiliate program -- every person you sign up as your affiliate gets YOU a 10% payment. But not only does it get you 10% of their event registration, it gets you 10% of everything they buy for life. That means that if they buy something from CoachVille next week, next year or 10 years from now, YOU get paid 10%.

So tell all your friends and colleagues to attend this blockbuster event & and you just might attend for free. Click here to sign up as an affiliate -- you'll be all set within 5 minutes.

If you get just ONE client from applying what you learn at Coaching TrendWatch, you’ll have made your money back twice...and we know you’ll get many more than just one!

You’ve seen that definition of insanity – doing the same thing you’ve been doing expecting to get different results. Marketing the old way is insanity – struggling to explain coaching to disinterested people at networking events, wasting a lot of time working on your website without any clear idea of what to say on it, hoping to get people to see the great value you have to give. Stop that! Your talents are too valuable for you to be overwhelmed and frustrated. You don’t have to go it alone.

The Powered-Up Practice gives you insight you need into what’s working – RIGHT NOW – what you need to know, all in one dynamic and action-packed seminar that prepares you for success and makes you richly attractive to your ideal clients.

Yes! I’m ready to sign up for Powered-Up Practice, the most sought-after live event ticket in the coaching industry today.

Register before June 15th, 2005 at pay with one of these 2 options:

At this price, you can’t afford NOT to attend!