The Coaching Proficiencies are the engine of the coaching process; this is what the coach spends 90% of his/her time doing during a typical coaching call. The word 'proficiency' is defined as an 'advanced competency'. The idea here is there are certain things coaches do and need to recognize in the coaching process. We think this'll solidify the process for those of you who've been coaching quite a bit, and will help those that are just coming into coaching.