From: Dave Buck, president and CEO of CoachVille
Dear Coach,
I started coaching in 1997 and since then I have met and trained thousands of coaches. In all the years since I started in the industry, I have had a thriving coaching business. Since becoming president of CoachVille nearly two years ago, my interest has turned to not only having a thriving business myself, but to helping the thousands of CoachVille members do the same.
In my quest to make that happen, I have come to understand there is one key thing separating successful coaches from the vast majority that are struggling to make it: certainty.
What do I mean by that? Well, let's face it, coaching is a hard sell to begin with. You've been at the networking event where you go up to someone, introduce yourself and wait for the dreaded question. "So, what do you do?" the person asks. "I'm a coach." Blank stare. And then, you'll get one of the old stand-bys - "What sport?" or "What's that?"
As a new industry, we face the task of educating the public about what we do. The first critical component of doing that is certainty. You need certainty that coaching works. You need certainty that you can help the person accomplish what they want to accomplish. You need certainty that what you offer to potential clients is worth the money you want to charge for it. You need certainty that your coaching skills are on the cutting edge.
But what if you don't have certainty? Can you develop it? And how?
The truth is that one of the main reasons the vast majority of coaches are struggling is that they DON'T have certainty. So you're not alone. And, yes, with the right information, tools and guidance, you can develop it much faster than you think.
Certification Is a Fast Track To Certainty
It was with the intention of helping coaches develop strong coaching skills (and, in turn, certainty in those skills) that we designed the CoachVille Certified Coach Program. The product of years of R&D, honing and real-world testing, the body of knowledge upon which the CoachVille Certified Coach Program is based is a solid approach to evoking the greatness and untapped potential in your clients and yourself.
If you're out there in this competitive market, you need the designation that is quickly becoming the industry standard. You need the credential that will set you apart from other coaches and related professionals.
The CV Certified Coach Program gives you a unique edge. Here's why:
* It trains you to have a high impact on your clients - and satisfied clients are your best referral engine .
* It demonstrates to the world that you are a highly effective coach that has met rigorous standards in order to earn CoachVille Certified Coach status .
* It's the only LIVE certifying event of its kind based on the most comprehensive coaching framework around - the 15 Proficiencies
* It helps you leverage your existing expertise to dramatically improve your effectiveness as a coach
* It teaches you to sell what people are actually buying (and we'll reveal to you just what that is)
* It shows you how to craft tempting offers to attract high-level clients
Can I Really Get Certified
In One Weekend?
At CoachVille, we are committed to promoting the most rigorous standards to dramatically raise the visibility and credibility of the coaching profession. So, unlike many other training programs you've seen out there, we do NOT claim you can learn everything you need to get certified in one weekend. NOT BY A LONG SHOT.
Our CoachVille Certified Coach Live Intensive is only for 2 types of coaches:
* Students of the Thomas Leonard School of Coaching or Schools of CoachVille
* Coaches who have extensive training from another coach training organization, familiarity with the 15 Proficiencies AND who have passed Step 1 of the IAC Certification.
Our live event gives you a deep and profound live coaching experience and help you meet the requirements for your live coaching demos and interview. Essentially, you accomplish in one weekend what under normal circumstances can take you many weeks or months - finding a client willing to let you record your session, submitting it to a certifier and setting up an interview and getting a decision about your certification.
So, by attending our Certified Coach Intensive you are DRAMATICALLY reducing the time it will take you to achieve certification. Plus, you don't have to approach the steps in any particular order... you can attend the certification weekend and then complete your TLC or SOC courses or IAC test Part 1.
Plus, the live Certification Event offers you many benefits you can't get anywhere else:
* Real-time feedback about your coaching style and skills, plus practical advice about how to improve
* The chance to see live coaching demos by master coaches
* The ability to learn by watching your fellow participants, plus engaging in detailed debriefs about what worked, what didn't and why
How Much Great Coaching
Have You Seen?
If you're lucky, you've had great coaching from your own coach (you do have a coach, don't you?). If you're REALLY lucky, you've seen some masterful front-of-the-room coaching demos that really work, or have heard some great coaching on a few teleclasses. And, if you're like most coaches, that's about it.
Isn't that nuts? How can you be expected to do something you haven't seen done well more than a few times? Coaching is like dancing. It is definitely NOT something you can learn in theory. You've got to EXPERIENCE it, feel it in your body, understand it in your soul. It goes WAY beyond the theory you can learn from a book. Imagine a surgeon attempting complicated surgery without having ever observed it, or a lawyer trying to put together a great closing argument without ever having been to court. So why should you try to coach without first observing a lot of coaching?
One of the best things about our Certified Coach Intensive event is the masterful live coaching you'll experience. Conducted by one of our master certifiers, all of whom have been studying and teaching the 15 Proficiencies for years, live coaching will help you see the theory in action.
What's more, during the intense weekend experience, you'll have the chance to play coach, client and observer as you first practice your coaching and then demonstrate it for the certifiers. Which means that by the time the weekend is done, you'll have critical insight into not just why you're a great coach or where you can use some improvement, but also into WHY and HOW coaching work - and how you can make sure your skills stay on the cutting edge of the profession.
You'll have the tools you need to understand the inner workings of coaching - what to look for as an effective change agent so that you can help people make profound changes in their lives... fast.
You'll learn:
* How NOT to miss those golden moments - coachable opportunities
* How to help a client who is stuck
* How to distinguish between a nice chat and impactful coaching - and how to quickly turn the former into the latter
* How to make sure your client is getting value from your work together - one of the key skills to retaining clients and earning higher coaching fees
* How to listen beneath the surface for what the client really needs and masterfully uncover it quickly
But Don't Just Take Our Word For It
Hear what recent participants have to say
The Boston live certifying event was amazing. My husband and I have both had a tremendous amount of coach training from a variety of coaching institutions and have had literally hundreds of clients for many years. And we both believe that this weekend definitely brought our coaching abilities to a new level. Those who have not had as much coaching experience would be very wise to attend future events like this for an excellent jump start. Having the opportunity to coach and receive live feedback from very competent certifiers, watch others coach and be critiqued was a great learning experience. Even if a coach was not quite ready to become certified at the event, the learning from excellent and experienced coaches is certainly worth the trip! Thanks for all that you and the CV staff did to make this "live" event SO ALIVE :-)
Dave & Dawn Lind
www.FocusOnPurpose.com
As a new member of Coachville, I did not have much insight or background on what to expect. I was very impressed with the entire weekend for the following reasons:
1.) All of the Leaders and Coachville members were impressive in their own right and sincere in wanting to help each other be the best that they could be.
2.) the content of the weekend was on track and valuable as a learning experience, particularly the opportunity to really coach and receive immediate feedback.
3.) the lessons learned were available in high quantity since we could participate in the observation of coaching by some very experienced people and the situations were quite realistic and instructive.
4.) I was able to immediately apply my increased knowledge and skill in a managing/ leading role with my consulting firm. My staff reported that I was different and improved in my inspiration for them. We all benefited.
5.) I can see possibilities to slant our consulting firm approaches and strategies that could open new business opportunities and recruit a new type of person into our firm. All of these accomplishments are a direct result of Coachville's leadership and willingness to push the boundary of coaching. Thank you to Dave, you and all the leaders for your efforts. I expect to become further involved with Coachville, and look forward to meeting again at the Annual Meeting in New Orleans . I hope to bring some of my other staff and even clents.
Paul Hindelang
Paul J. Hindelang, President
Results Systems Corporation
The weekend was handled very well by the certifiers and the others at Coachville. I believe we all received exceptional value, and were given the opportunity to learn so much about what exceptional coaching is all about. Pass or fail, we all grew in positive ways.
I want to thank, once again, all those responsible for making the Boston weekend happen. It was quite a learning experience and I have no doubt that all involved will make the next event even better. For those thinking of attending the next event, I highly recommend that you do so. And you will be grateful for the bonding that occurs in just a short time. The opportunity to meet super people will be there.
Joe DeMuro
The weekend was professionally handled and intensive. I found the certification process to be meaningful and a great learning opportunity. [The certifiers] took [their] work so seriously and gave excellent feedback. I loved that [they] picked up on so many nuances and that [their] understanding of the proficiencies was so masterful.
A great bond was built and the coaching became more and more effective and safe for each "client" as the weekend progressed. I came home feeling fully expressed and accepted. What a bonus!
Flo Schell, EdM
http://www.floschell.com
Author, Selling from your Heart
|
This program is designed for coaches who are ready for an intense experience
No question, our weekend intensive is not for everyone.
Your investment is only $500 -
just 2 new clients covers it
There are less robust certification programs out there selling for 5 times as much as our price point. So why are we charging only $500? Well, for starters, we believe that in order to turn the coaching revolution out into the world, we need to certify all great coaches - not just the ones who can afford to pay high fees. Also - we expect that our certification will soon become the industry standard, and we are pricing it competitively to make it accessible to all great coaches.
If the certainty and savvy you gain, along with the recognizable credential of CoachVille Certified Coach, gets you just 2 new clients (and we think it will get you much more than that) then you'll cover your investment in one month's time. So isn't it time you invested in your professional development and added the credential of "CoachVille Certified Coach" to your résumé?
Enjoy our Annual Conference
as a CV Certified Coach
After a highly successful test in limited cities in 2004, we are launching our certification program across the US and in England in 2005. In order to give the kind of intense one-on-one feedback from our highly skilled certifiers that produce the remarkable breakthroughs our participants experienced in 2004, we are strictly limiting the number of participants that we'll accept at each event. After this event is sold out... that's it. So don't miss your chance to be among the first CoachVille Certified Coaches.
Click here to see where we'll be holding certification events in 2005.
Our exclusive certification events are limited to a small number of attendees so we can ensure the high level of quality our participants have come to expect. So once they're filled, that's it. Sign up today to avoid missing your opportunity to participate.
Who Shouldn't Enroll:
* People unfamiliar with the 15 Proficiencies
* Coaches with little or no experience coaching clients
* Students who do not intend to enroll in the Thomas Leonard School or pass Part 1 of the IAC certification exam, as these are requirements for completing your certification.
I look forward to meeting you at our 2005 Annual Conference and hope you'll be among our first CoachVille Certified Coaches
keep playing,
dave
 |
